By the Car Subscriptions Editorial Team · Updated 8 October 2026
- Founded
- 1916
- Headquarters
- Munich, Germany
About BMW
BMW, short for Bayerische Motoren Werke, traces its roots to 1916 and began as a maker of aircraft engines in Munich. Motorcycles followed in the 1920s and its first car, a licence-built Dixi, arrived in 1928. After a difficult post-war period, the compact Neue Klasse saloons of the 1960s set the template for the sporty, rear-drive saloons the brand became known for. The famous blue and white roundel is based on the colours of the Bavarian flag.
Over the following decades BMW built its reputation on models such as the 3 Series and 5 Series, along with the high-performance M division. It also owns MINI and Rolls-Royce Motor Cars. Today BMW sells a broad range of hatchbacks, saloons, estates and X-badged SUVs, and its electric line-up includes the iX1, iX3, i4, i5, i7 and iX, with new Neue Klasse-based models now arriving. Many of its cars are noted for balanced handling and strong engines, and the brand remains one of the UK's best-selling premium makes.
BMW on a car subscription
BMW is a popular subscription brand for drivers who want a premium car for a fixed period, such as during a job change or relocation. Electric models like the iX1 and i4 are often chosen to try an EV before committing, and they can suit company car users because of low Benefit-in-Kind tax. Check the mileage allowance, the insurance group and excess on M Sport and full M models, and whether home or workplace charging fits an electric BMW.
Popular BMW models
- 1 Series
- 3 Series
- X1
- X3
- iX1
- i4
Electric BMW models
- ⚡ iX1
- ⚡ iX3
- ⚡ i4
- ⚡ i5
- ⚡ i7
- ⚡ iX
Model availability on subscription changes often. BMW and its logo are trademarks of their owner; we are not affiliated with BMW.
BMW subscriptions: FAQs
Can I get a BMW on a car subscription in the UK?
Yes. BMWs are among the most commonly listed cars on UK subscriptions and short leases. Models, specifications and delivery times vary between providers and change frequently.
Can I subscribe to an electric BMW?
Electric BMWs such as the iX1, i4 and iX are often available, and newer models like the latest iX3 may appear as fleets are updated. A subscription can be a low-commitment way to see whether an EV suits your routine.
Are BMW M models available on subscription?
Some providers offer M Performance or full M models, but they may require a higher deposit, a minimum driver age and a clean licence. Check the insurance excess carefully before committing.